Blog + Resources
Here are various pieces we’ve written or found interesting. You can also read our case studies, or feel free to reach out with any questions.
Best Practices for Offers and Incentives
Best practices explained for one of the most powerful components in messaging.
Contact Frequency – How Often to Touch a Cold Prospect?
A quick review of single- vs. multi-touch campaigns and the “Performance Paradox.”
Predictive Data Modeling – How Does It Work?
How you can use this advanced technique to uncover new insights and target better.
What Is a Marketing Database and Why Build One?
Learn the basics, and the competitive edge that marketing databases provide to businesses.
Measuring Marketing ROI – Simple Math, Powerful Insights
Everybody’s talking about metrics, and this article provides helpful equations and tips.