Blog + Resources

Here are various pieces we’ve written or found interesting. You can also read our case studies, or feel free to reach out with any questions.

Best Practices for Offers and Incentives

collccook@gmail.com2022-09-16T13:51:58+00:00October 14th, 2022|

Best practices explained for one of the most powerful components in messaging.

collccook@gmail.com2022-09-16T13:51:34+00:00September 30th, 2022|

A quick review of single- vs. multi-touch campaigns and the “Performance Paradox.”

collccook@gmail.com2022-09-16T13:52:16+00:00September 16th, 2022|

How you can use this advanced technique to uncover new insights and target better.

collccook@gmail.com2022-09-16T19:43:19+00:00September 2nd, 2022|

Learn the basics, and the competitive edge that marketing databases provide to businesses.

collccook@gmail.com2022-09-16T19:54:04+00:00August 19th, 2022|

Everybody’s talking about metrics, and this article provides helpful equations and tips.