Children’s Hospital Colorado (CHCO) is perennially ranked in the Top 10 U.S. pediatric hospitals – providing specialized treatments and programs to patients nationwide across multiple service lines.
Building targeted awareness. Identifying often-inaccessible pediatric specialty physicians and encouraging them to refer patients – and to give CHCO high marks in national ranking surveys.
Verdi drafted the B2B Marketing Plan based on research it conducted on competitors, physicians, and content most valued by certain medical specialties. After building CHCO’s proprietary prospect database, Verdi launched multiple campaigns integrating email, custom landing pages, and direct mail – versioned by specialty – which drew 1,000s of engagements, an open rate >32%, a click-through rate >12%, and a conversion rate >41%.