Client Case Studies

Loreto Bay is a walkable, mixed-use community built on the principles of “New Urbanism” near the 300-year-old city on the Sea of Cortez in Baja California Sur, Mexico.

Identifying qualified U.S. buyers and compelling them to inquire. Assuring a steady flow of leads. Keeping marketing costs below 5% of gross sales.

Loreto Bay enlisted the Verdi team for campaign planning and implementing a highly-targeted direct mail lead gen campaign. Applying tactical best practices in creative, incentives, data, production and tracking – it generated 9,985 leads and sold $78 million in homes in Year 1 at a COM below 1.1%. In Year 2, further integrating the DM with Email and events produced another $79 million in sales.

The Phillips Club at Lincoln Square is Manhattan’s premier private residence club – from one of the nation’s top urban mixed-use real estate developers, Millennium Partners.

Introducing a new concept in real estate ownership – a sensible, yet a relatively costly, discretionary purchase. Reaching hard-to-find buyers with very unique characteristics. Cost-efficiently driving qualified lead-flow in one of the world’s most expensive media markets.

Tapping multiple commercial data sources, Verdi located prospects with the highest likelihood of buying and launched targeted, cross-channel direct response campaigns. Certain test cells beat the control by 44%. Overall performance of the next campaign increased by 132%, continuing over the years, with The Phillips Club ultimately achieving $100+ million sell-out and launching a second tower.

A hospitality forerunner since 1947, The Reefs is recognized as one of the world’s best hotels by Travel + Leisure and Condé Nast Traveler.

Reinvigorating stalled sales of luxury fractional real estate in difficult economic times. Reaching niche buyers with sufficient means – and affinity for – Bermuda. Keeping cost-per-lead low.

Deploying proprietary data techniques to identify likely buyers – Verdi launched targeted campaigns integrating Email, Direct Mail and Search. These generated 1,400 new leads, out-performing previous years’ campaigns by 288%. The Reefs team then closed 37 new sales in just two weeks, producing $6 million in revenue.

Sea Island, on the coast of Georgia, is the only resort in the world to achieve four Forbes Five Stars award 14 years in a row. A private island hosting generations of discerning guests since 1928.

Reviving the fractional real estate offering at uber-luxury The Cloister Ocean Residences after it sat dormant for years following the Great Recession.

Preeminent real estate consultants Burnett Partners re-structured the product, and better-positioned it in the marketplace. Verdi was then recruited to run data profiling on resort guests, identify most-likely buyers, build a new website, and launch lead gen campaigns featuring direct mail, acquisition email, and household-specific digital ads. This resulted in 100s of leads and $45M in total sales over 26 months.

Children’s Hospital Colorado (CHCO) is perennially ranked in the Top 10 U.S. pediatric hospitals – providing specialized treatments and programs to patients nationwide across multiple service lines.

Building targeted awareness. Identifying often-inaccessible pediatric specialty physicians and encouraging them to refer patients – and to give CHCO high marks in national ranking surveys.

Verdi drafted the B2B Marketing Plan based on research it conducted on competitors, physicians, and content most valued by certain medical specialties. After building CHCO’s proprietary prospect database, Verdi launched multiple campaigns integrating email, custom landing pages, and direct mail – versioned by specialty – which drew 1,000s of engagements, an open rate >32%, a click-through rate >12%, and a conversion rate >41%.

Australia-based Cochlear invented the cochlear implant in the 1970s, and has since provided more than 600,000 implantable devices and transformed lives worldwide.

Efficiently building awareness among an elusive niche – <4% of the population. Driving inquiries from prospects not yet actively shopping. Accurately tracking ROI despite a non-linear path-to-purchase, indirect sales via resellers, and prospects less likely to be engaged online or captured in a CRM system.

Award-wining Sukle Advertising created evocative video ads showing adults and children at the moment they discovered they could hear for the first time. Verdi utilized sophisticated data modeling to identify prospects most closely resembling Cochlear’s client base, then launched a household-specific digital ad campaign served exclusively to them. Post-campaign matching identified 97 prospects who viewed the ads then became recipients of Cochlear devices – representing a $1.9M return on a $79K ad spend, or a 24:1 return on advertising spend (ROAS).

Since 1873, SCL/Saint Joseph hospital has provided the highest level of care – regardless of patients’ religion, race, or ability to pay.

Raising $100 million to help fund a state-of-the-art hospital complex in downtown Denver. Refreshing the Foundation’s online presence. Identifying individual donors with the highest propensity to give.

Verdi completely redesigned the Foundation’s 55-page website within three weeks, adding new CMS and online donation functionality. Aided by the new site and QR-Codes in merchandising materials – a targeted Direct Mail campaign yielded one package that outperformed others by 5:1, and uncovered a list segment that out-pulled others by 300%.

The Data Systems division of global giant ZOLL Medical equips Emergency Medical Responders with software that improves operational efficiencies.

Generating demand among qualified B2B decision-makers, influencers and specifiers in a variety of organizations and vertical markets.

In partnership with Incisive Marketing Communications, Verdi launched a series of creative, dimensional mailings to drive leads from throughout North America and Europe. By targeting specific niches, the campaigns beat industry average DM response rates by 88% at a 35% lower cost-per-lead – growing sales volume without increasing marketing costs.

The Colorado Tourism Office (CTO) promotes its namesake state – continually ranked as the #1 ski and outdoor travel destination in the U.S.

Driving potential summer leisure visitors to explore Colorado.com, order an Official State Vacation Guide, and book vacations.

Armed with profile data developed by CTO’s agency, Karsh Hagan, Verdi identified prospects most likely to visit Colorado from key geographic regions, then deployed digital ads solely to those prospects’ IP addresses, precisely targeted with zero waste. (Confidential results withheld.)

Half Moon Resort is a top-rated luxury hotelier in Jamaica. With 400 acres of grounds and two miles of beachfront, its guest list spanning 60+ years includes royalty, presidents, and world-renown entertainers.

Acquiring new customers. Driving incremental bookings to increase off-season occupancy rates at a relatively low cost per acquisition.

Verdi built a proprietary data model from Half Moon Resort’s guest database to identify never-ever prospects most closely resembling the highest-value guests. A household-specific digital ad campaign targeting them produced a 22:1 return on advertising spend. A separate campaign reaching several-year-old, lapsed, former guests yielded a >500:1 ROAS.

Colorado based Steamboat is one of the largest destination ski resorts in North America, spanning 3,000 acres and hosting more than 1 million skier visits annually.

Ensuring early-season revenue in an industry where business is highly dependent on weather and whose vacation booking window continues to decrease, with many bookings placed within a few days of travel.

After building Steamboat’s marketing database years ago, the Verdi team helped Steamboat identify key customer value segments and tailor direct marketing campaigns to each. One, targeting past guests with an early booking incentive, produced a 29:1 ROI and $4 million in new revenue – providing secure cash flow well before the winter season started.

Cricket Wireless provides affordable, “no contract” cellular plans to 12.4 million subscribers nationwide.

Driving qualified buyer traffic into Cricket stores. Make campaigns more flexible, affordable, and quick to execute for individual dealers.

Verdi ran a propensity data model to identify prospects with the highest probability of purchasing – and residing within the trade areas of multiple stores. This enabled store-specific, standardized Direct Mail campaigns that reduced execution time by 10 days. As a result of both targeting and rapid deployment, store traffic and daily sales increased 200%.

Open Range Communications was a broadband ISP that utilized cell tower technology to deliver high-speed Internet and digital phone services to 500+ rural communities across America.

Cost efficiently and quickly growing a new product concept – driving trial in multiple markets. Maintaining brand consistency across 100+ collateral elements used by a field force of 1,000+. Staying flexible to immediately respond to competitive pressure from the telecommunication and cable giants.

The Verdi team revamped Open Range’s campaign production strategy, then implemented multiple simultaneous new market launches – coordinating direct mail lead gen with print/broadcast advertising, and field sales. The campaigns onboarded 45,000 new customers in 18 months, reduced previous direct mail costs by 27%, and utilized proprietary web-to-print technology which cut time-to-market by 55%.

BHES is a qualified supplier in the Nebraska and Wyoming Choice Gas programs – providing innovative product and pricing solutions to residential, commercial and agricultural natural gas customers.

Gaining more customer/prospect insights. Differentiating and adding value to a commodity product in a highly competitive market. Cost efficiently increasing sales. Reversing a multi-year trend of market share attrition.

Informed by data profiling, Verdi delivered a campaign strategy integrating digital display, paid search, paid social, email and direct mail. These combined with website UX enhancements significantly outperformed prior years’ efforts across multiple metrics – resulting in a 4% increase in market share.

Prior to its merger with Texas-based Independent Bank Group, Guaranty was a top-rated retail and commercial bank – founded in 1955, with 32 branches throughout the Colorado Front Range.

Cost effectively acquiring new retail and business clients in a market dominated by national competitors. Improving marketing campaign precision and performance. Opening new markets. Cross-selling new services to existing clients.

Verdi’s data profiling on Guaranty’s consumer and business clientele, and subsequent campaign testing, uncovered certain life-stage data indicating a high propensity to change banks or purchase certain products and services. In addition to producing a far higher ROAS than previous campaigns, Verdi’s ability to augment direct mail with site-specific digital ads produced a 20% lift in response and conversion rates.

A longtime community activist and newcomer candidate, facing a seasoned opponent with name recognition, media endorsement, and financial backing of local business interests.

Overcoming limited name recognition, limited budget, and a tight timeline. Generating voter enthusiasm for a relatively low-interest local primary election. Efficiently targeting in a geographic region with odd boundaries, and too small to accurately target with general media or by Zip.

Utilizing public voter records and input from key strategists, Verdi ran advanced data profiling to identify a “super-active” segment of voters and help determine the most effective tactical mix. New technology enabled digital ads (and subsequent canvassing) to be efficiently targeted – reaching only those “super-active” households (not their unqualified neighbors). Verdi’s targeted ads – combined with other partners’ tactics in SEO, Paid Search, Social Media, and Direct Mail – enabled Representative Hooton to win the election by a narrow margin.